Digital Marketing Executive - Belfast - Competitive Package
The Opportunity
People HQ are working with Frozzys to recruit a Digital Marketing Executive. This is an exciting time to join this terrific brand. In the fast growing pet food industry, Frozzys has plans to expand its product range and requires a new member of the sales team to develop business opportunities & grow turnover.
About Frozzys
Established in 2013, Frozzys are a healthy and nutritious pet food business with a clear focus and visual to develop and distribute pet food to customers across UK, Ireland and further afield. The team first created award winning frozen yogurt treats which are low-calorie, low-fat, lactose-free frozen yogurt for dogs which not only tastes great – it is also a great treat to keep dogs occupied. The Frozzys team has since gone on to develop another award-winning product range called Frozzys Superbites – the tasty dog treats with added probiotics to support healthy canine digestion.
Purpose of the role
Support Marketing Manager to execute successful digital marketing and brand plans for the Frozzys brand, managing the brands website and social media channels.
Responsibilities
- Assist in the formulation of strategies to build a lasting marketing and digital strategies to build connection with consumers
- Collaborate with Manager to develop and monitor the ongoing company presence on social media (Instagram, Facebook and Twitter etc.)
- Launch optimized online adverts through Google Adwords, Amazon Ads, Facebook, Instagram etc. to increase company and brand awareness.
- Implement advertising/communication plans (social media, PR, promotional events and POS materials).
- Be actively involved in SEO efforts (keyword, image optimization etc. for both website and Amazon)
- Provide creative ideas for content marketing and online newsletters
- Collaborate with designers and external partners to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
- Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
- Monitor progress of campaigns using various metrics and submit reports of performance
- Collaborate with manager in preparing budgets and monitoring expenses
- Other responsibilities as requested by the manager
The Ideal Candidate
You will have a minimum of 2 years proven experience as marketing executive role with digital marketing focus, a 3rd level qualification in marketing /digital marketing / business studies discipline. You will have a good understanding of market research techniques and data analysis and knowledge of best practise marketing and digital market concepts. You will have good familiarity with social media and web analytics (e.g. using web optimisation tools) and experience with B2C social media, Google Adwords and email campaigns and SEO/SEM. Good knowledge of web analytics tools is also essential.
Contact People HQ for a confidential conversation, you can call our office at 02891 246 000 or WhatsApp 07900361608. You can email us at enquiries@peoplehq.co.uk.